A Premier of Foods
Total impressions, against an audience size of 5 million per month
Clicks to DPO/Jumia
Post reactions, against planned of 60,000
Project
Peptang
Category
Services
Creative
Strategy
Digital Marketing
Social Media Management
Media Buying
Premier Foods is a leading Kenyan FMCG company, home to trusted household brands including Peptang and Orchid Valley. Its products compete in a highly crowded and price-sensitive category.
Premier Foods needed to consistently grow its digital reach and engagement while converting attention into measurable e-commerce sales.
- Achieve consistent 1M+ monthly reach
- Increase engagement and social following
- Strengthen conversation around Peptang and Orchid Valley
- Drive e-commerce sales via Jumia and DPO
- Build a scalable digital growth engine
We built a culture-first, performance-driven content ecosystem anchored on #BetterTogether. By rooting storytelling in everyday cooking moments, family rituals, and shared meals, we made Premier’s brands feel present, relevant, and useful. Our approach focused on:
- Platform-native content strategies
- Interactive and shareable formats
- Always-on community management
- Data-led optimization for reach and conversion
- Seamless integration with e-commerce touchpoints
This ensured creative and performance worked together at scale.
- 4.4M+ monthly reach (against a target of 1M)
- 52.4M+ X (Twitter) impressions (against an audience size of 5M per month)
- 284K+ reactions (against 60,000 planned reactions)
- 386 new X (Twitter) followers
- 125K+ clicks to DPO/Jumia
Premier Foods is a leading Kenyan FMCG company, home to trusted household brands including Peptang and Orchid Valley. Its products compete in a highly crowded and price-sensitive category.
Premier Foods needed to consistently grow its digital reach and engagement while converting attention into measurable e-commerce sales.
- Achieve consistent 1M+ monthly reach
- Increase engagement and social following
- Strengthen conversation around Peptang and Orchid Valley
- Drive e-commerce sales via Jumia and DPO
- Build a scalable digital growth engine
We built a culture-first, performance-driven content ecosystem anchored on #BetterTogether. By rooting storytelling in everyday cooking moments, family rituals, and shared meals, we made Premier’s brands feel present, relevant, and useful. Our approach focused on:
- Platform-native content strategies
- Interactive and shareable formats
- Always-on community management
- Data-led optimization for reach and conversion
- Seamless integration with e-commerce touchpoints
This ensured creative and performance worked together at scale.
- 4.4M+ monthly reach (against a target of 1M)
- 52.4M+ X (Twitter) impressions (against an audience size of 5M per month)
- 284K+ reactions (against 60,000 planned reactions)
- 386 new X (Twitter) followers
- 125K+ clicks to DPO/Jumia
