More to Marie
increase in enquiries
best digital marketing campaign
Project
Marie Stopes Kenya
Category
Services
Creative
Strategy
Digital Marketing
Social Media Management
Media Buying
Marie Stopes Kenya (MSK) is a leading reproductive health organization with over 35 years of experience, offering family planning, maternal health, and safe abortion services across Kenya. Despite its scale and impact, public perception of the brand was largely reduced to one thing: abortion.
Despite its wide portfolio, MSK faced stigma in a conservative, family-oriented society. Many Kenyans were hesitant to engage with or be publicly associated with the brand, limiting awareness, consideration, and uptake of its broader services.
We reframed the narrative. Inspired by food-label psychology, we shifted focus from the controversial “25%” to the positive “75%” of MSK’s offering: antenatal care, cervical cancer screening, maternal health, and family planning. Instead of challenging stigma directly, we led with life-affirming, culturally grounded stories that felt safe, relatable, and human. This repositioned MSK from a controversial provider to a trusted health partner across every stage of womanhood.
Marie Stopes Kenya (MSK) is a leading reproductive health organization with over 35 years of experience, offering family planning, maternal health, and safe abortion services across Kenya. Despite its scale and impact, public perception of the brand was largely reduced to one thing: abortion.
Despite its wide portfolio, MSK faced stigma in a conservative, family-oriented society. Many Kenyans were hesitant to engage with or be publicly associated with the brand, limiting awareness, consideration, and uptake of its broader services.
We reframed the narrative. Inspired by food-label psychology, we shifted focus from the controversial “25%” to the positive “75%” of MSK’s offering: antenatal care, cervical cancer screening, maternal health, and family planning. Instead of challenging stigma directly, we led with life-affirming, culturally grounded stories that felt safe, relatable, and human. This repositioned MSK from a controversial provider to a trusted health partner across every stage of womanhood.
