KLM & SOL: 1919 to Forever
customers in 2 months
views on video content
earned media from coverage of the album launch and sol-a-fair sessions
Project
KLM
Category
Services
Creative
Strategy
Digital Marketing
Social Media Management
Media Buying
KLM is one of the world’s oldest airlines, with a rich legacy dating back to 1919. In Kenya, however, the brand was strongly associated with older, established travellers. SOL Generation is a leading Kenyan music label known for shaping youth culture and spotlighting emerging talent.
While KLM had strong heritage, it lacked relevance among younger audiences in Kenya. A new generation of travellers viewed the brand as traditional and distant. The challenge was to modernize perception without losing KLM’s credibility and legacy.
- Increase awareness among young Kenyan adults
- Reposition KLM as a modern, aspirational travel brand
- Connect heritage with youth culture
- Drive engagement through music and storytelling
- Build emotional relevance with first-time and emerging travellers
We bridged generations through culture. By partnering with SOL Generation, we embedded KLM into Kenya’s contemporary music scene, using sound, storytelling, and youth identity as our entry point. The campaign celebrated KLM’s 100-year legacy while positioning it as a brand that continues to connect generations, cultures, and dreams.
Music became the vehicle. Heritage became the story. Youth became the future.
- Three exclusive music videos produced
- Original songs created by top SOL Generation artists
- Strong digital engagement across platforms
- Increased brand relevance among young travellers
- Renewed perception of KLM as both iconic and contemporary
KLM is one of the world’s oldest airlines, with a rich legacy dating back to 1919. In Kenya, however, the brand was strongly associated with older, established travellers. SOL Generation is a leading Kenyan music label known for shaping youth culture and spotlighting emerging talent.
While KLM had strong heritage, it lacked relevance among younger audiences in Kenya. A new generation of travellers viewed the brand as traditional and distant. The challenge was to modernize perception without losing KLM’s credibility and legacy.
- Increase awareness among young Kenyan adults
- Reposition KLM as a modern, aspirational travel brand
- Connect heritage with youth culture
- Drive engagement through music and storytelling
- Build emotional relevance with first-time and emerging travellers
We bridged generations through culture. By partnering with SOL Generation, we embedded KLM into Kenya’s contemporary music scene, using sound, storytelling, and youth identity as our entry point. The campaign celebrated KLM’s 100-year legacy while positioning it as a brand that continues to connect generations, cultures, and dreams.
Music became the vehicle. Heritage became the story. Youth became the future.
- Three exclusive music videos produced
- Original songs created by top SOL Generation artists
- Strong digital engagement across platforms
- Increased brand relevance among young travellers
- Renewed perception of KLM as both iconic and contemporary
