Taking a Campaign Down Memory Lane
impressions
positive sentiment
Project
Equity
Category
Services
Creative
Strategy
Digital Marketing
Social Media Management
Tech
Equity Group regularly leverages cultural moments and national holidays to deepen emotional connection with customers. Easter is one of the most important family and travel seasons in Kenya.
Seasonal campaigns often generate attention, but struggle to convert it into lasting brand affinity and action. Equity needed to stand out emotionally while remaining commercially relevant.
- Strengthen emotional connection
- Drive high engagement during Easter
- Reinforce brand warmth and relevance
- Convert seasonal attention into action
We designed the campaign around nostalgia and belonging. Using festive visuals, two-part AI-led films, and heartfelt carousels, we created content that reflected real homecoming moments.
- 30M+ impressions
- 95%+ positive sentiment
- Increased brand warmth
- Strong seasonal engagement and action
Equity Group regularly leverages cultural moments and national holidays to deepen emotional connection with customers. Easter is one of the most important family and travel seasons in Kenya.
Seasonal campaigns often generate attention, but struggle to convert it into lasting brand affinity and action. Equity needed to stand out emotionally while remaining commercially relevant.
- Strengthen emotional connection
- Drive high engagement during Easter
- Reinforce brand warmth and relevance
- Convert seasonal attention into action
We designed the campaign around nostalgia and belonging. Using festive visuals, two-part AI-led films, and heartfelt carousels, we created content that reflected real homecoming moments.
- 30M+ impressions
- 95%+ positive sentiment
- Increased brand warmth
- Strong seasonal engagement and action
